Lucas Löf / Art director and creative

UX and concept for Toca Life Mix:

Creating a fun and interactive news feed to complement the Toca Boca apps. We built a custom CMS, which almost works as a design tool for the editors.

Branding, naming and concept for the blockchain-startup Superblocks:

We developed a custom alphabet based on their vision of a platform of endless possibilities.

Updated brand and art direction for Kvarnen:

Martin Schmetzer drew the new logo by hand, just like it was originally made.

A new palette, typeface and imagery was also incorporated.

Branding for The Domain Was Taken:

The logotype was designed as a moving flag that comes to life in digital formats.

Naming, branding and copy for Här:

An initiative to kickstart the centre in Härnösand.

UX/UI and concept for Kulturarenan:

Designed around a target group in elderly homes and hospitals.

Branding for the healthtech startup Wellr:

The base W can transform into a number of poses, representing personal achievement.